People prefer to address computers by names, such as www.economist.com, rather than numbers (in this case 207.87.8.50, when translated into decimal digits).
Worst of all, the DNS (Domain Name Server) computers used by your ISP can be overwhelmed as they try to translate the names of all the websites subscribers want to visit (say, www.economist.com) into their actual internet addresses (216.35.68.215).